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Alliance Flooring holds Connect ’21 event

Floor Covering News

During Connect ’21, Ron Dunn (left) and Ryan Dunn likened the toy that always bounces back-no matter how many times it gets knocked around-to its Alliance Flooring retailers during the pandemic. Alliance Flooring said it plans to hold an in-person convention at Rosen Shingle Creek in Orlando during the second half of 2021. Josh Elder).

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Mohawk unveils SmartStrand Demo Video Challenge

Floor Covering News

This summer, Mohawk put SmartStrand to the test once again with help from its residential sales team. For the SmartStrand Demo Video Challenge , each team received a large piece of SmartStrand carpet and was given instructions to be creative and demo how extraordinarily clean and exceptionally durable this product is.

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‘Tom’s Tips:’ More selection can equal less sales

Floor Covering News

Dalton—The World Floor Covering Association (WFCA) released a new “Tom’s Tips” regarding staging and displays. In the Tom’s Tips series, Tom Jennings, retail training expert, presents short video tips for improving customer service and optimizing staff performance.

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Industry promotes online training initiatives

Floor Covering News

It’s no secret that retail training is critical to maintaining a competitive advantage in flooring. However, thanks to the multitude of digital formats available, online training in all its permutations has allowed industry manufacturers, associations and buying groups to stay connected with flooring retailers. Alliance Flooring, Inc.

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Mohawk unveils spring ‘Floor Adore’ sales event  

Floor Covering News

As retailers kick off the key spring selling season, Mohawk is launching the “Floor Adore” campaign designed to give its Edge dealer partners new tools, assets and even some training to meet an expected surge in remodeling business. Note: a minimum volume of 500 square feet is required to qualify for the rebate. “We

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‘Tuesday Tips:’ Why sales managers should delegate and guide

Floor Covering News

Dalton—The World Floor Covering Association (WFCA) released a new “Tuesday Tips” this week. In the series, WFCA experts presents short video tips for improving customer service and optimizing staff performance. In the end, it’s all about understanding the importance of being 1% better than your competition.

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Hubspot: Humanizing your sales efforts

Floor Covering News

By Allie Decker It should go without saying that your business needs sales to succeed. However, it’s important to remember that sales alone aren’t enough. Personal selling garners better results than pushy, traditional sales efforts. This can occur in person, over email, on the phone or via video.

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