Floor Covering News

JANUARY 8, 2021

TISE Live is a product-focused, virtual experience offering flooring, stone and tile product features and manufacturers, unique content, education and networking opportunities. Registration , sponsored by Phenix Flooring, is now open. Source products, meet with vendors. 26-28 online at TISE Live.

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Floor Covering News

DECEMBER 16, 2020

Style Squad is Daltile’s most recent influencer campaign, made up of popular personalities who are fans of Daltile and have used various Daltile products in their own projects. Derulo recently featured Daltile products as the stage and backdrop for two of his recent music videos.

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Floor Covering News

OCTOBER 7, 2021

In this six-part video series, Tile of Spain technical consultant, Ryan Fasan, interviews representatives from six Spanish ceramic manufacturers to provide viewers with a behind-the-scenes look into the design and production process of new ceramic lines. In each interview segment, Fasan focuses on one company.

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Floor Covering News

MARCH 28, 2023

I t’s clear that video marketing is more than a mere fad—Instagram now prioritizes reels and TikTok was named the top social media app of 2022 by Forbes. Increasingly, market-savvy companies are embracing the switch from staged photos with pristine product placement to more genuine, relatable video content—including flooring dealers.

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Floor Covering News

AUGUST 9, 2022

For the SmartStrand Demo Video Challenge , each team received a large piece of SmartStrand carpet and was given instructions to be creative and demo how extraordinarily clean and exceptionally durable this product is. Make sure to view the winning SmartStrand Demo Video Challenge video here – on Mohawk’s new TiKTok account.

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Floor Covering News

JULY 15, 2021

Floor covering specialty retailers may have lost the Stainmaster brand, but something new is coming down the pike that has the potential to have the most exposure at the consumer level since Pergo. Christina Haack is about to launch her first branded line, the Christina Collection, which will consist of 21 high-styled SPC products.

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Floor Covering News

AUGUST 1, 2022

( This article on video marketing was originally published on Hubspot.com. If your brand doesn’t give consumers this option, then you’re missing out on a big fraction of your audience—that’s where the powerful tool of video marketing comes into play. How do I create videos that stick? The solution?

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Floor Covering News

JANUARY 4, 2023

Dalton—The World Floor Covering Association (WFCA) released a new “Tom’s Tips” regarding staging and displays. In the Tom’s Tips series, Tom Jennings, retail training expert, presents short video tips for improving customer service and optimizing staff performance.

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Tile Doctor

MAY 23, 2013

Watch The Tile Doctor’s CEO Curt Rapp being interviewed by Dave Foster at Coverings 2013 for TalkFloor TV about Duratile, a new floating floor product.

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Floor Covering News

AUGUST 25, 2020

It’s no secret that retail training is critical to maintaining a competitive advantage in flooring. However, thanks to the multitude of digital formats available, online training in all its permutations has allowed industry manufacturers, associations and buying groups to stay connected with flooring retailers. Alliance Flooring, Inc.

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Floor Covering News

SEPTEMBER 16, 2020

Making Pretty Spaces influencer, Jennifer Gizzi, shows off the RevoTile floor she installed in her home’s laundry room. Dallas, Texas—Daltile’s newest influencer, Jennifer Gizzi of Making Pretty Spaces , single-handedly installed a RevoTile floor in her home and documented the process on her Instagram.

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Floor Covering News

NOVEMBER 16, 2020

Dallas—In an effort to provide new opportunities for its communities to connect and grow, TISE has implemented a “lift and shift” planning program, which has a host of opportunities available to ensure all manufacturers, as well as industry buyers, have the maximum opportunity for product distribution, sourcing, networking and learning.

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Floor Covering News

AUGUST 11, 2020

Video marketing is key in today’s digitally-driven world. One of those technologies is video. Thanks to advanced cell phone technologies as well as GoPro devices along with traditional video recording equipment, businesses have many tools at their disposal. Caldow added that high production value is not often necessary.

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Floor Covering News

SEPTEMBER 19, 2023

—Mohawk Industries published its 2022 Environmental, Social and Governance (ESG) Report, Connections That Create Value , which details the company’s progress toward its sustainability goals, highlights product innovation and shares stories that showcase the work accomplished by thousands of Mohawk employees around the globe.

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Floor Covering News

NOVEMBER 15, 2022

Dalton—The World Floor Covering Association (WFCA) released a new Tom’s Tips. In the series, Tom Jennings, retail training expert, presents short video tips for improving customer service and optimizing staff performance. The post ‘Tom’s Tips:’ Validating your product pricing appeared first on Floor Covering News.

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Floor Covering News

FEBRUARY 5, 2024

The show floor was sold out and filled with exhibitors. Here’s what I think: If you were in the middle of the floor, you saw an increase from last year. Walk through their space and you find each product more beautiful than the one you just saw… Engineered Floors. The products and the people. How was Surfaces?

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Floor Covering News

MARCH 20, 2024

Las Vegas— Abbey Floor & Home is stepping up efforts to drive traffic into members’ stores via a new, state-of-the-art web-based tool called FloorHub. It’s new technology and it’s supported now,” he told Floor Covering News. Gary Klotzko, Fenway Floors, president/owner, New Rochelle, N.Y.,

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Floor Covering News

AUGUST 19, 2020

Dallas, Texas—Daltile’s most recent social media campaign is the newly launched “Style Squad,” made up of popular influencers who are fans of Daltile and have used various Daltile products in their own projects. Watch Frills & Drills Installation Video.

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Floor Covering News

JUNE 15, 2021

Las Vegas—Mohawk is kicking off its “Now That’s Perfect” video contest at The International Surface Event in Las Vegas. During exhibit hall hours on June 16 and June 17, participants will have the opportunity to shoot professional quality videos with Mohawk’s video team at the booth, 6255.

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Floor Covering News

OCTOBER 31, 2022

Floor Covering News has named Eliud Custodio its new senior creative director. In this capacity, he will be responsible for a variety of duties, including page design and layout for the magazine as well as artistic conceptualization and creative development for supplements, special products and promotional materials. H untington , N.Y.—

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Floor Covering News

OCTOBER 15, 2020

—Laticrete, a leading manufacturer construction solutions for the building industry, has contributed multiple products to the digital television series “Idea House Build,” a show by “This Old House” that inspires homeowners with new ideas and innovative products.

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Floor Covering News

OCTOBER 31, 2022

Floor Covering News has named Eliud Custodio its new senior creative director. In this capacity, he will be responsible for a variety of duties, including page design and layout for the magazine as well as artistic conceptualization and creative development for supplements, special products and promotional materials. H untington , N.Y.—

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Floor Covering News

JUNE 14, 2021

The Tile of Spain booth, #4836, located in the center of the Spanish Pavilion, will feature educational seminars and video presentations, including award-winning architectural and design projects and an overview of Tile of Spain manufacturers’ achievements. Pavilion Special: Showstoppers. Location: Tile of Spain Booth #4836.

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Floor Covering News

OCTOBER 4, 2022

For this reason, it’s the perfect vehicle for product discovery. Of course, not all social media platforms are created equal, especially when it comes to product discovery. So, if you’re looking to pinpoint the platforms consumers use the most for product research, you’ve come to the right place. Millennials.

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Floor Covering News

SEPTEMBER 14, 2023

Johnsonite Pentagonal rubber tiles Solon, Ohio—Johnsonite, which joined the Tarkett family of brands in 2005, has a new product-specific Environmental Product Declaration (EPD) for its rubber tile, which details health and environmental impacts of each ingredient, as well as embodied carbon from cradle to gate.

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Floor Covering News

NOVEMBER 25, 2020

26-28, 2021—with an online product-focused programming and content line-up. The industry event will “Go Live” online in an effort to showcase the future of floor covering , stone and tile surfaces for 2021. The virtual event includes the following programming: Source products. Meet with manufacturers/the industry.

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Floor Covering News

NOVEMBER 13, 2023

Dalton–COREtec, Shaw’s premier brand specializing in waterproof LVP and mineral core floors, has introduced a new COREtec Resource Center on retailers’ account management platform, ShawNow. Retail sales associates (RSAs) can conveniently access new product training materials.

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Floor Covering News

MARCH 10, 2022

Enjoy coffee at the Spanish Pavilion, booth #C9026, while you enjoy educational seminars and video presentations, indulge in award-winning architectural and design projects using ceramics from Spain and network with industry professionals. The post Tile of Spain outlines Coverings 2022 events appeared first on Floor Covering News.

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Floor Covering News

JULY 31, 2020

As part of Connect 2020 , executives representing more than a dozen flooring companies get their turn to pitch Alliance Flooring retailers on new products and special pricing. Using prime beef terminology, Daltile is giving flooring dealers the “center cut” when it comes to its new floor and wall tile products.

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Floor Covering News

NOVEMBER 6, 2023

AHF Products, which comprises top brands in hard surface flooring including Bruce, Armstrong Flooring, Hartco, LM Flooring, Robbins, Crossville and others, announced the launch of its redesigned corporate website with new user experience, functionality and branding. Mountville, Pa.—AHF to get the precise look and feel.

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Floor Covering News

JUNE 15, 2023

Viewers of the content can peruse the extensive lineup of newly available content that was recorded at Coverings 2023’s three show floor stages—Installation Innovation Stage, Trends & Solutions Stage and Fabricator Stage—as well as the many dynamic conference sessions that took place off-stage and in breakout conference rooms.

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Floor Covering News

AUGUST 8, 2023

Dalton—The World Floor Covering Association (WFCA) released a new “Tuesday Tips” this week. In the series, WFCA experts presents short video tips for improving customer service and optimizing staff performance. In the end, it’s all about understanding the importance of being 1% better than your competition.

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Floor Covering News

APRIL 3, 2020

Our goal is to support Coverings 2020 exhibiting companies by providing them with an opportunity to feature their products and announcements in a digital environment,” said Jennifer Hoff, president of Taffy Event Strategies, LLC, the event management firm for Coverings.

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Floor Covering News

MAY 28, 2020

.” The newly revamped site also includes: Interactive Inspiration Gallery : a gallery showcasing inspiring interiors, exteriors and projects featuring products from Tile of Spain manufacturers. The post Tile of Spain launches redesigned website appeared first on Floor Covering News. English and Spanish translation.

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Floor Covering News

NOVEMBER 13, 2023

Dalton—COREtec, Shaw’s premier brand specializing in waterproof LVP and mineral core floors, has introduced a new COREtec Resource Center on retailers’ account management platform, ShawNow. Retail sales associates (RSAs) can conveniently access new product training materials.

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Floor Covering News

JANUARY 18, 2021

Chattanooga—Alliance Flooring’s Connect ‘21 Virtual Product Showcase will take place March 15-17, 2021. The online event is designed to bring together members and suppliers virtually for new product and merchandising introductions, buying, networking and training to prepare them for the upcoming selling season.

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Conestoga Tile Blog

JUNE 15, 2023

Historically, thick shower pans needed a curb to hide the increased height of the floor in order to slope the water to the shower drain. A common benefit of each of these design options is that they avoid expensive floor joist modifications. Let’s take a look! Works in conjunction with Laticrete tile and stone installation materials.

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