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Natural stone 101: Understanding the basics

Floor Covering News

Natural stone can be a hard product category for some retailers to get into. Not only does it require more knowledge on the part of the retail sales associate, but it also means successfully sharing that information with the consumer in a way that doesn’t turn them away from the category.

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Tidying Up: How to Clean Up Different Tile Types

Architectural Ceramics

Check out the following tips below, organized into categories, to care for and maintain your porcelain, ceramic, glass or natural stone tile. Avoid harsh chemical-based products when cleaning the surface of these tiles. To further protect against stains, seal the tile once a year, with one of our sealant products. Natural Stone.

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The Natural Stone Institute announces 2023 award recipients

Floor Covering News

Oberlin, Ohio—The Natural Stone Institute (NSI) has named the winners of its three award programs for 2023. The Shahs soon realized that natural stone for residential and commercial usage had even higher market potential and redirected their efforts toward developing this sector of the industry. To learn more, visit here.

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Five ways to turn a sale into a longstanding relationship

Floor Covering News

The sales industry is about two things: Trust and value. Here’s how to harness the power of both and develop lasting relationships with customers, via sales strategy. A strong sales strategy is critically important to any organization. Successful sales strategies accrue an invaluable asset: Client trust.

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How to revive carpet, laminate, sheet vinyl sales

Floor Covering News

While the LVT category and its SPC/rigid core subsegments continue to dominate the flooring market at the expense of other products, flooring retailers would be remiss to abandon carpet, laminate and sheet vinyl as viable revenue opportunities. Jamie Welborn, VP of product management, Mohawk. Travis Bass, EVP of sales, Swiss Krono USA.

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University of Ceramic Tile and Stone lowers tuition costs

Floor Covering News

The University of Ceramic Tile and Stone (UofCTS) said it has received many requests to make its online courses available at a lower cost. This is so company employees can be productive and take advantage of the opportunity to learn more about their trade and job skills while at home. Understanding the Basics of Natural Stone.

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How to Seal Cement Tile Grout

Granada Tile

Cement tiles are handmade artisan products renowned for their amazing array of design possibilities and unmatched durability when compared to other tiles. Like all concrete and natural stone, cement tiles are porous. One of the best products we’ve found to date is STAIN-PROOF by Dry Treat. Step 4: Grout the Tiles.

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