Floor Covering News

AUGUST 21, 2020

Dalton—The World Floor Covering Association (WFCA) and International Certified Flooring Installers Association (CFI) plan to co-host a two-part webinar series designed to help floor covering retailers and installers strengthen their team dynamics to create an unforgettable customer experience from sales through installation.

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Floor Covering News

AUGUST 25, 2020

An educated sales professional can be the No. Selling, showcasing, purchasing, designing and training on all online platforms. The range of CTDA educational programs include: webinars, Certified Ceramic tile Specialist certification (CCTS), online education sessions, Tile Training in a Box and informative brochures.

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Floor Covering News

OCTOBER 13, 2022

The bigger your sales and marketing teams get, the harder it is to align these efforts. Often called “smarketing,” sales and marketing alignment is critical to ensure that these departments are working in tandem to target the right customer base, create more conversions and drive more sales. Not sure how to get started?

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Building Moxie

OCTOBER 15, 2018

At the top most levels, pros earn a badge, for exclusive use in advertising and sales materials. Top tier members of the program enjoy a high-profile presence in Hardie’s Contractor Locator, a tool designed to match prospective customers with local contractors. Improving Both Installation and Sales Skills.

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Floor Covering News

APRIL 29, 2020

Throughout the course professional sales techniques and tactics are taught. This course is designed to give salespeople the tools they need in order to increase sales and avoid customer false expectations and more. Throughout the course professional sales techniques and tactics are taught.

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Floor Covering News

JUNE 21, 2021

She also provided substantial contributions to the version IV update to the iconic Dimension Stone Design Manual, NSI added. Stone has as much style as the clothes we wear—as the homes we build—as the architects can dream up in their beautiful designs,” Cohen said.

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Floor Covering News

APRIL 30, 2020

Attendance at Schönox Social Distance Learning webinars, CEUs and live-cast demonstrations has far exceeded the original goals of the program leading to the expansion of the platform with more topics and scheduled events, the company said. Florence, Ala.—Attendance “However, we were not prepared for the response we received.

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Floor Covering News

OCTOBER 26, 2020

At the height of the COVID-19 pandemic, the organizations co-sponsored several webinar series covering topics that resonated with distribution executives. Topics included leadership during chaotic times, managing human resources during a pandemic, final management and sales and marketing strategies when in-person customer calls are on hold.

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Floor Covering News

JUNE 3, 2021

The added resources are designed for retail partners to communicate with consumers about Shaw’s sustainable solutions. It focuses on five pillars: material, moisture, sound, air and clean—all underscored by a keen focus on design. Shaw designs products with both the planet and the human experience in mind.

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Floor Covering News

APRIL 23, 2020

Chicago—On June 1, NeoCon will launch NeoConnect 2020—a series of online resources, programming and events hosted on neocon.com and designed to virtually connect the NeoCon community. NeoCon has brought the commercial design industry together every June since 1969,” said Byron Morton, VP of sales for NeoCon.

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Floor Covering News

MAY 14, 2020

Interface has debuted its Virtual Project Team, a curated set of Interface resources to support customers and building industry professionals at any stage of the flooring design and installation process or fully from concept to completion. Interface Virtual Project Team services include: Design Consultation.

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Floor Covering News

FEBRUARY 11, 2021

“These suppliers are seeing a decline in both solid and engi­neered wood sales while many flooring retailers are experiencing an uptick in general sales. The issue for them is that there can be twice as many profit dollars in a hardwood sale than other categories. Webinars/videos will be added to the campaign over time.

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Floor Covering News

MAY 4, 2020

During the webinar, Rowe and Smith focused on the factors shaping trends in colors and styles of today’s hardwood flooring finishes and surface texturing, with an eye toward development of future products. “In Designers are good sources as well; they are looking at trends all day, every day.”. Hot trends to watch.

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Floor Covering News

APRIL 13, 2021

IG is a powerhouse selling tool and can be used in myriad ways to help grow brand awareness, interact with your customer base and even make sales—if used correctly. Following are a few new features to drive sales—beware: they’re not all for the faint of heart. With Live Rooms, brands can reach new audiences, drive sales and engage.

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Floor Covering News

JANUARY 12, 2021

The goal of the group is to promote the sale of solid and engineered hardwood flooring. While hardwood flooring manufacturers have seen a decline in both solid and engineered wood sales, flooring retailers are also feeling the pinch as profit dollars are not as strong on waterproof or hybrid products as they are on genuine hardwood.”.

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Floor Covering News

OCTOBER 19, 2020

FlooringStores United features an integrated suite of sales tools, a year-round calendar of turnkey digital marketing promotions and limited distribution access to products from Raskin Industries, Haines and Revolution Mills. The Broadlume Visual Shopping experience helps dealers provide that experience—and the sale that follows it.

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Onfloor Technology

DECEMBER 8, 2022

Traditional advertising and marketing techniques are designed for businesses that sell to consumers. B2B marketing is specifically designed for the business-to-business sector. B2B marketing techniques are effective because they are designed to reach business owners. Online Advertising.

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Floor Covering News

MAY 18, 2020

You’ll likely recognize some of these strategies as I’ve covered them in previous columns, webinars and live speaking events. Perform a design consultation via phone or Zoom to narrow down what they are looking for. Post these precautions on your website, Facebook page, printed materials, etc. Offer shop-at-home.

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Floor Covering News

JUNE 29, 2021

Las Vegas—When roughly 80% of the members of a retail buying group gener­ate double-digit increases in sales growth, it’s a feat worth noting. We did the webinars for about 12 weeks straight until we got on the other side of the quarantine,” Virga Jr. By Reginald Tucker and Elisabeth McGowan. vice presi­dent of Floors & More.

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Floor Covering News

NOVEMBER 25, 2020

“When we think about the conversation around suburban and urban development, it’s really thinking about the extent the trends are on the curve, or if this is really a shift,” moderator Richard Gollis observed during NAHB’s recent The Future of Urban and Suburban Housing in the Wake of COVID-19 webinar.

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