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Natural stone 101: Understanding the basics

Floor Covering News

Natural stone can be a hard product category for some retailers to get into. Not only does it require more knowledge on the part of the retail sales associate, but it also means successfully sharing that information with the consumer in a way that doesn’t turn them away from the category.

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The Natural Stone Institute announces 2023 award recipients

Floor Covering News

Oberlin, Ohio—The Natural Stone Institute (NSI) has named the winners of its three award programs for 2023. The Shahs soon realized that natural stone for residential and commercial usage had even higher market potential and redirected their efforts toward developing this sector of the industry. To learn more, visit here.

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Ardex Americas acquires DTA Tools USA

Floor Covering News

Ardex Americas said it will strengthen its relationship with DTA Tools USA by integrating its business into the Ardex organization. DTA, established in Australia in 1976, manufactures, imports and distributes high-end tools, trims and machinery and is a market leader in the tile industry. Aliquippa, Pa.—Ardex

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Five ways to turn a sale into a longstanding relationship

Floor Covering News

The sales industry is about two things: Trust and value. Here’s how to harness the power of both and develop lasting relationships with customers, via sales strategy. A strong sales strategy is critically important to any organization. Successful sales strategies accrue an invaluable asset: Client trust.

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Coverings announces 10th class of Rock Star winners

Floor Covering News

Atlanta— Coverings , the premier international tile and stone exhibition and conference in North America, has unveiled the honorees of the annual Rock Star Awards ahead of Coverings 2024, taking place April 22-25, 2024, at the Georgia World Congress Center here. Trevor Hook, owner Hooked on Tile LLC Evansville, Wis.

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TISE 2024 exceeds expectations

Floor Covering News

Curated education spanned hundreds of topics dedicated to hands-on processes such as safety certifications, polishing demonstrations and natural stone applications as well as providing business development resources in marketing, sales, leadership and customer relations.

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University of Ceramic Tile and Stone lowers tuition costs

Floor Covering News

The University of Ceramic Tile and Stone (UofCTS) said it has received many requests to make its online courses available at a lower cost. Throughout the course professional sales techniques and tactics are taught. Understanding the Basics of Natural Stone. The course can be completed within six to eight hours on average.

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