Floor Covering News

AUGUST 5, 2020

Starting August 11, 2020, Retail Lead Management will be offering a seven-part webinar series dedicated to helping flooring dealers see, manage and close more leads as well as better manage personnel, hiring and subcontractors. Moving leads through the sales process. Transitioning from leads to customers.

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Floor Covering News

AUGUST 25, 2020

It’s no secret that retail training is critical to maintaining a competitive advantage in flooring. However, thanks to the multitude of digital formats available, online training in all its permutations has allowed industry manufacturers, associations and buying groups to stay connected with flooring retailers. Alliance Flooring, Inc.

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Floor Covering News

JUNE 18, 2020

RFMS said it will host a second series of free live webinars to all users of the RFMS software. The educational series, titled “RFMS Conversations and Coffee Webinar series” allow RFMS users to join the RFMS sales and training teams for discussion on their favorite software modules and features. Tuscaloosa, Ala.—RFMS

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Floor Covering News

APRIL 13, 2020

—RFMS has launched a series of free, live webinars to all users of the RFMS software. RFMS webinars are training events that allow dealers to educate themselves and staff on areas of RFMS that they need a refresher on or want to better learn. Webinars are approximately one hour with a Q&A at the end.

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Floor Covering News

AUGUST 21, 2020

Dalton—The World Floor Covering Association (WFCA) and International Certified Flooring Installers Association (CFI) plan to co-host a two-part webinar series designed to help floor covering retailers and installers strengthen their team dynamics to create an unforgettable customer experience from sales through installation.

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Floor Covering News

JULY 10, 2020

As part of the World Floor Covering Association’s (WFCA) Knowledge is Power webinar series, Lewis Davis, senior director of technology & research, and several industry manufacturers will host the first fcB2B educational webinar. What part your sales representatives play. Lewis Davis. Q&A session.

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Floor Covering News

FEBRUARY 5, 2024

Las Vegas—Members and select vendors of the Floors & More group gathered here a day prior to the start of TISE 2024 for its annual convention. vice president of Floors & More, told attendees. Floors & More CEO—spend consulting prospective members prior to joining. “At told Floor Covering News. explained. “The

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Floor Covering News

MAY 10, 2023

There’s been a long, ongoing debate on sales vs. marketing. Both marketing and sales are instrumental to business success. The sales vs. marketing debate arises when one thinks the other isn’t fulfilling their purpose. This sales vs. marketing conflict is hazardous for business.

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Floor Covering News

OCTOBER 13, 2022

The bigger your sales and marketing teams get, the harder it is to align these efforts. Often called “smarketing,” sales and marketing alignment is critical to ensure that these departments are working in tandem to target the right customer base, create more conversions and drive more sales. Not sure how to get started?

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Floor Covering News

JUNE 29, 2021

Vinnie Virga, president and CEO of Floors & More, conducted a role playing exercise with Ann Pollack, a new member. Las Vegas—When roughly 80% of the members of a retail buying group gener­ate double-digit increases in sales growth, it’s a feat worth noting. vice presi­dent of Floors & More. “At

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Floor Covering News

NOVEMBER 11, 2022

Co-hosted webinars. Lots of companies do webinars. What they should be doing is focusing completely on the consumer, providing as much value as possible and making sure to give actionable insights to their webinar audience. Earlier in this article, we talked about how you can organize a co-hosted webinar. Shared events.

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Floor Covering News

JULY 18, 2023

The webinar will focus on refreshing retail sales associates’ (RSAs) product knowledge on COREtec’s patented WPC construction and comparing WPC features and benefits to COREtec’s SPC and mineral core styles. This, in turn, can lead to more satisfied consumers and higher sales volume for the RSA. Register here.

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Floor Covering News

APRIL 29, 2020

Throughout the course professional sales techniques and tactics are taught. This course is designed to give salespeople the tools they need in order to increase sales and avoid customer false expectations and more. Throughout the course professional sales techniques and tactics are taught.

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Floor Covering News

OCTOBER 10, 2022

It means dealing with sales and marketing. Build a sales funnel. The first way to quickly grow your business is by building a sales funnel. If you don’t have a sales funnel, you’re making a monumental mistake. Sales funnels can help to automate your business. It has been edited for content and style.).

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Floor Covering News

SEPTEMBER 22, 2020

Marketing Mastery webinar panelists urged retailers to build community during times of crisis. The way you behave during a crisis like COVID-19 is what your customers will remember—not what type of sale you ran or product you sold. She cited Julie Kerkochian, owner of United Carpet One Floor & Home, Fresno, Calif.,

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Floor Covering News

MARCH 6, 2024

In my last column I said that Forbes recently reported that independent flooring retailers are in decline , while national chains—such as Floor and Decor—are growing. Before I lay out solutions to this problem, I need to address a gigantic myth that’s believed by many dealers in the flooring industry.

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Floor Covering News

APRIL 24, 2020

flooring distributors are in the midst of a sudden and unprecedented crisis that has impacted business significantly but also steeled their resolve to keep pushing. “I Hamar added that sales are down, but less than he anticipated. We’ve been impacted in sales, and on the more personal side, employees,” said Bill Schollmeyer, president.

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Floor Covering News

SEPTEMBER 3, 2020

Last month, Shaw Floors announced its biennial Shaw Flooring Network conference (SFN), originally scheduled to take place in Orlando in 2021, would instead take place virtually via of a series of online webinars and live educational presentations. Megan and Brian Peed, co-owners of The Floor Boys in Lexington, S.C.,

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Floor Covering News

APRIL 30, 2020

—Attendance at Schönox Social Distance Learning webinars, CEUs and live-cast demonstrations has far exceeded the original goals of the program leading to the expansion of the platform with more topics and scheduled events, the company said. The post Schönox distance learning program expands appeared first on Floor Covering News.

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Floor Covering News

OCTOBER 26, 2020

Chicago—The North American Association of Flooring Covering Distributors (NAFCD) and the North American Building Material Distribution Association (NBMDA) said they have further strengthened their long-time partnership during the COVID-19 pandemic to bring forth resources and programs to meet the specific needs of the distribution channel.

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Floor Covering News

FEBRUARY 11, 2021

Eight major hardwood flooring manufacturers are charter members of the Real Wood Coalition, a pro­motional campaign that is launching this month in part­nership with Floor Covering News. The issue for them is that there can be twice as many profit dollars in a hardwood sale than other categories. That’s not all. Renovating.

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Floor Covering News

JUNE 21, 2021

Jensen’s list of 2020 industry involvement includes participating in several educational webinars and offering support to the association’s presence at KBIS. The post NSI selects award recipients appeared first on Floor Covering News.

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Floor Covering News

MAY 14, 2020

Interface has debuted its Virtual Project Team, a curated set of Interface resources to support customers and building industry professionals at any stage of the flooring design and installation process or fully from concept to completion. Sales & Customer Success.

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Floor Covering News

OCTOBER 19, 2020

FloorCon 2020 , billed as the industry’s first digital, interactive flooring summit, took place Oct. Over the two-day period, the digital show focused on providing flooring dealers with technology and knowledge necessary to thrive in today’s digital-first world—combined with the benefits and opportunities of a traditional trade show.

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Floor Covering News

APRIL 23, 2020

For the full month of June, NeoConnect will feature product and company details from NeoCon 2020 tenants and exhibitors as well as a full roster of complimentary NeoCon CEU webinars, online panel discussions and virtual social events. The post NeoCon launches new digital hub: NeoConnect 2020 appeared first on Floor Covering News.

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Floor Covering News

JUNE 3, 2021

Through careful evaluation of the pillars and collaboration between Shaw’s sustainability and residential product and marketing teams, the company said its residential brands now offer information and training for retailers and sales associates to offer products that align with consumer needs. “We Register for the webinar here.

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Floor Covering News

JANUARY 12, 2021

Some of the major hardwood flooring manufacturers have announced the launch of the Real Wood Coalition in partnership with Floor Covering News. The goal of the group is to promote the sale of solid and engineered hardwood flooring. As the year progresses, webinars and videos will be part of the campaign.

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Floor Covering News

APRIL 13, 2021

By Megan Salzano As the most visual—and arguably most beautiful—social media platform, Instagram (IG) can play a major role in successfully selling flooring. IG is a powerhouse selling tool and can be used in myriad ways to help grow brand awareness, interact with your customer base and even make sales—if used correctly. LO-FI VIDEO.

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Floor Covering News

APRIL 3, 2020

Mohawk top leadership today hosted a webinar to help specialty flooring retailers navigate the complexities of the CARES Act stimulus package along with some of the ways the largest flooring manufacturer is helping dealers through these uncertain times. Lape suggested flooring dealers take full advantage of the CARES Act.

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Floor Covering News

AUGUST 24, 2020

Alliance Flooring retailers praised the buying group’s Connect 2020 virtual buying and networking event that brought members and suppliers together for networking, training and buying opportunities over a two-week period. Alliance Flooring retail members who took part in the two-week virtual meeting attested to the benefits of attending.

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Floor Covering News

APRIL 21, 2020

Chicago—The North American Association of Floor Covering Distributors (NAFCD) and the North American Building Material Distribution Association (NBMDA) have further strengthened their long-time partnership during the COVID-19 pandemic to bring forth resources and programs to meet the specific needs of the distribution channel.

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Floor Covering News

DECEMBER 28, 2020

This creates a challenge for busy floor dealers: how to effectively market your business online amid the constant change. I’ve covered these principles extensively in this column, my books, my webinars and trainings. Positioning you and your sales team as trusted advisors. Creating differentiation from competitors.

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Onfloor Technology

DECEMBER 8, 2022

The flooring industry is competitive, and you need all the help you can get to stand out. If you want your flooring installation company to thrive and succeed, you must set yourself apart from competitors. Modern Marketing For Flooring Installation Companies. Traditional marketing may need to be more in this day and age.

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Floor Covering News

APRIL 22, 2020

Norberto, a coaching client of mine, owns a new flooring dealership in the Northwestern part of the U.S. Over the years of writing columns and presenting seminars, webinars and trainings, I have said margins of 45%, 50% or higher are realistic for any dealer willing to make the necessary changes in their businesses and in themselves.

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Floor Covering News

JUNE 17, 2022

EST, topics will include some things every installer and flooring contractor will face : callbacks and inspections. Reginald Tucker, executive editor for Floor Covering News , will also be joining the “In the News” segment of Taylor Time Live. He is past president of NICFI and past chairman of FCLC.

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Floor Covering News

JULY 29, 2020

In its most recent webinar titled “Recovery and Eventual Growth vs. Depression,” the tag-team twin-brother tandem of Brian Beaulieu, CEO and chief economist of ITR Economics, and Alan Beaulieu, the firm’s president, delved into both recent and forward-looking data to discern where we are going and what the near-term indications are for the economy.

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Floor Covering News

MAY 4, 2020

( Editor’s note: This is the second installment of FCNews’ recap of the National Wood Flooring Association’s inaugural Virtual Expo. Trends in wood flooring finishes and stains are increasingly trending toward lighter, cleaner tones. In the wood flooring industry, we typically follow fashion colors and styles.

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